Joshua Conklin shares insight on how consumers respond to Direct Mail VS. Email Marketing

Direct Mail VS. Email Marketing
 
Joshua Conklin shares insight on how consumers respond to each direct marketing effort.
 
More than 60% of people surveyed actually want to see mail in their mailbox, and I mean their postal mailbox, not their email inbox! 

 

Epsilon just conducted a study of Americans and Canadians (2012 Channel Preference Study) to find out if they still love direct mail. And the resounding answer is YES! 

 

To quote their latest report, “direct mail is the preferred channel for U.S. and Canadian consumers to receive brand communications in nearly every product and service category including financial services, insurance, general health, cleaning products, food and charitable causes.” 

 

It seems that PRIVACY motivates people to prefer their mailbox. People simply do not trust the exchange of personal information – such as financial or health details – in an email. 

 

Almost two thirds of respondents enjoy checking their mailbox every day. Half of the people say they pay more attention to direct mail than email And three quarters say they prefer direct mail because they can read the information at their convenience. 

 

Not only do they enjoy getting direct mail, they actually open and read it. The same can’t be said for emails. 73% of Americans and 62% of Canadians said they receive a lot of emails that they simply do not open. 

 

Consumers want a dialogue, a way to express their needs and interests, and they see direct mail as a more trustworthy method of expressing their desires. 

 

So, if you are not in the mail, you have to ask yourself one question: Why are you ignoring the preferred medium of more than 60% of your prospective customers? 

 

 

Joshua Conklin proudly serves as Director of Business Development at MortgageLeads.org and is an authority in the lead generation space. Joshua has over 14 years of experience at developing strategic marketing platforms for the  nations tops lenders and brokers nationwide. MortgageLeads.Org is a pioneer in the mortgage lead generation space providing tailored lead campaigns for a variety of loan types to meet your exact needs and budget. 

 

Joshua Conklin | Ph: 585-496-7020 | Josh@MortgageLeads.Org | http://www.MortgageLeads.Org

 

HARP 2.0 Opens Unlimited LTV

HARP didn’t always allow for mortgages over 125% loan-to-value (LTV). This is a new option, made possible by updates to the program in October 2011.

Dubbed “HARP 2.0”, the revamped program sought to help more U.S. homeowners than of which the initial Home Affordable Refinance Program program was capable; it was the kickstart to a program failing to meet expectations.

As part of HARP 2, Fannie Mae and Freddie Mac loosened program guidelines :

• Removal of the 125% loan-to-value limitation for homeowners using a fixed-rate HARP mortgage
• Eliminate the home appraisal when reliable automated valuation models are available
• Reduced loan costs for homeowners shortening their respective loan terms

In addition, the government extended the Home Affordable Refinance Program’s end date to December 31, 2013 — 391 days from now.

None of this would matter, though, if mortgage rates weren’t so low. Freddie Mac puts the average 30-year fixed conforming mortgage rate at 3.32% nationwide, and mortgage applicants are taking advantage.

Many refinance applicants currently hold rates of 5.5 percent or higher.

 

MortgageLeads.ORG

Joshua Conklin

HARP Mortgage Leads

HARP Mortgage Internet Leads

 

We generate leads online currently looking for a loan officer to refinance their home and meet the conditions for a HARP Refinance. Our HARP Mortgage Leads are generated online through major search engines and media buys on popular websites.

 

HARP Mortgage Internet Lead Features

Exclusive HARP Refinance Prospects Delivered in Real-Time

Exclusive real time HARP Mortgage leads are delivered to you in real-time. These homeowners have indicated they currently have a Fannie Mae or Freddie Mac loan and are interested in speaking with a loan officer regarding the new HARP 2.0 program.

 

Real-Time HARP mortgage leads sent directly to your CRM or inbox

Real time leads are delivered to you via our proprietary Internet Lead Delivery System. This system was custom built from the ground up by our in-house IT staff with the expressed purpose of security, reliability, and usability by our customers; while most of our competitors use a 3rd party delivery system.

1st in the Industry to offer Branded Landing “Thank You” pages

Our system will show your company logo and phone number right after the consumer clicks the submit button. We also deliver a customized auto response email to the consumer on your behalf.

Proprietary lead tracking and return system

You will be provided with an online terminal to view all the leads sent to you as well as to return any lead that does not meet the campaign criteria.

Quality control standards for all leads.

If a lead is flagged for false information, we double verify the lead through our call center to ensure you only receive accurate, qualified lead information.

Josh C. 

702-208-2103

josh@mortgageleads.org